The Brand Name: “Full of Light” - NIMAI is Chaitanya Mahaprabhu, an incarnation of Lord Krisna. The spiritual and conscious teachings of Krsna flow through the brand ideology of NIMAI.


Pooja Roy Yadav

Founder | Creative Director - A Brand Consultant by profession, a design enthusiast by passion!

Pooja worked as a senior Brand Consultant with The Communication Council (TCC), a leading Marketing and Communications consultancy based out of New Delhi from 2006 – 2012. She has helped conceptualize, strategize and implement successful communication campaigns for global Brands like Tom Ford, TAG Heuer, L Capital (LVMH), Ermenegildo Zegna, Porsche Design, L’Occitane, Forest Essentials, Van Cleef and Arpels, Asahi India Glass, ACMA and Zara to name a few. While Pooja loved the thrill of ideating highly innovative PR campaigns she also yearned to try out something new and different in life. She decided to leave behind the comforts of a flourishing career to pursue her passion in jewelry. She has attended various jewelry making and metal smiting workshops at the prestigious Central Saint Martins and London College of Fashion. She got back to India and started NIMAI, a dream project where she has brought together her love for jewelry and Brand building. She is 33 years old, married, a keen traveler (all thanks to her Army background), a foodie , a fitness addict and a collector of everything bling!


Anjini Khanna

Marketing & Communications
Our first ever intern, now a marketing ninja
in the making!

Dimpi Kumari

Retail Manager - NIMAI’s backbone!
She sets an example that with hard work
dreams do come true!


Prachi Maheshwari

Merchandising & Operations Director - Ecom Specialist

Our official money keeper, Prachi has over 12 years of experience in retail and corporate training. She was a core team member at exclusively.in when it was just getting started. She spearheaded merchandising before moving to Pernia’s Pop up shop. She was again an integral team member, a head merchandiser and was responsible for initiating team processes.

She bid farewell to her corporate world and took a leap of faith with NIMAI. She holds a degree in MBA from MIT and Symboisis.


Karishma Yadav

Head Stylist Manager - Our resident Style
Guru! She is also Miss Funny Bones!

Ayesha Arora

Experience Manager - Miss Efficient who
lends support to everyone. She is off to
Parsons soon!


Neha Gupta

Experience Director - Adds the magic touch!

Neha has worked across multiple industries in cross-functional profiles, being the wealth manager of HDFC Bank, working with the Monetary policy department of the Reserve Bank of India, to setting up an entrepreneurial hospitality venture in New Delhi. She has forayed into branding and communications for her family business enterprise and expressed her voice through her writing, as the Independent columnist for Inc. India- with all this often leaving her craving for more! Being intrigued by the possibility of marrying her love and enthusiasm for jewelry with work, she today, handles Experiences for NIMAI as our very own Experience Director! She has graduated with a gold medal in Chemical engineering followed by an MBA from Symbiosis University